Enjoy premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience a truly immersive sound that perfectly matches the picture on screen. Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks.

• COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.

• XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.

• XR OLED CONTRAST – Feel the beauty of OLED contrast with pure blacks and lifelike brightness.

• GOOGLE TV™ – See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Press the Google Assistant button on your remote and try saying “find action movies” to search across your favorite apps.

• BRAVIA CORE™ – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select TVs.

• PERFECT FOR PLAYSTATION 5 – Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps as specified in HDMI 2.1 and input lag as low as 8.5ms.

• XR MOTION CLARITY™ – Intelligent motion processing for fast-moving, blur-free sports and action-packed movies.

• XR 4K UPSCALING – Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing.

• ACOUSTIC SURFACE AUDIO+ – The screen is the speaker, perfectly matching sound with the action on screen for a truly immersive experience.

• DOLBY VISION, IMAX ENHANCED, NETFLIX CALIBRATED MODE – Enjoy immersive and engaging cinematic content as the creator intended.

• GOOGLE ASSISTANT – Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more.

• APPLE AIRPLAY – 55A80J with AirPlay 2 to easily stream content from your Apple device.

• 3-WAY MULTI-POSITION STAND – Beautifully designed to complement your unique viewing experience, offering three levels of flexibility – standard low-profile setting, narrow furniture setting, or raised to accommodate a soundbar.